No matter how helpful, innovative, or essential your product is, your side hustle won’t succeed without attracting and engaging customers. In today’s marketplace, potential clients are bombarded with information and appealing offers every moment that they’re online (which accounts for a large chunk of most people’s time). To stand out from the crowd, you need to begin attracting customers’ attention before they ever click on a link to your website – or, better yet, before they even realize that they want what you’re offering.
These side hustle inbound marketing tips will help you get off on the right foot.
Develop a Game Plan
Your inbound marketing strategy doesn’t need to be complicated. Try outlining a few simple steps that you can get started on right now, so that down the road, you aren’t stuck wondering how to get customers in the door (virtual, or otherwise). Having a game plan will also help you stay consistent with your inbound marketing tactics, even when your brain is focused on any of the other aspects of running your own business. You’ll save money by gaining a bit more understanding of how to advertise yourself, because you won’t be spending your income on expensive ads, or other methods that might not even reach your target audience. You’ll be able to focus your efforts where it counts.
Get to Know Your Typical Customer
You’re starting out in a good position because your decision to start a side income business likely means you are knowledgeable and passionate about what you’re doing. But you can always do more to connect with people that you might end up doing business with.
Do your products or services appeal to a certain demographic? If so, take a moment to think about how to reach that demographic. Are they more likely to come across your business’s Facebook page, or to see a photo you posted on Snapchat? Or, will a quick video on YouTube show off an aspect of your product that a photo can’t?
If you’re not sure, do a bit of research. Look for relevant statistics that are already out there. Reach out to existing or prospective clients and ask what they would like to see from you. You should also check out competitors’ marketing tactics to see what is successful and what isn’t.
Put Yourself Out There
To leverage inbound marketing, you need to attract potential customers before you have the chance to demonstrate how great your product or service is. People want to feel that they are making a wise decision by spending their valuable time learning more about your product.
If your online presence comes across as unprofessional or nonexistent, you’ll never get a chance to wow your customers with the quality of what you have to offer. An easy way to get started is to claim your business listing using Google My Business, which provides visibility while also ensuring that customers have accurate information about your business when it pops up in a Google search. Speaking of Google, there are some easy SEO tactics that you can leverage when posting content, such as including keywords in headers and page text, and in your URL. If you’re not super knowledgeable about SEO, a plugin like Yoast can be an immense help.
Some side hustle inbound marketing tips aren’t just about marketing, per se. Make sure to be consistent, and stay engaged. If someone reaches out to you to ask a question, you have a great opportunity to sell them on your product as well as on your customer service. Make this a part of your game plan, and put a note in your calendar or set an alert to remind you to check your business’s social media accounts for messages, and respond to emails.
Side Hustle Inbound Marketing Tips
Successfully attracting customers is a huge part of growing your business and being able to design your income. Work on putting a plan in place, knowing your customer, and fine-tuning your online presence. These simple methods will help you succeed.
What are some of your top side hustle inbound marketing tips? Leave your thoughts in the comments below to help others just getting started.